Jaffa Cakes really are taking the biscuit as MPs' favourite tea-time snackIf McVitie’s had trademarked its Jaffa Cakes some time after inventing them in
1927, we might not eat as many as we do. But the generic cake is now the
favourite of MPs and House of Commons staff, and quite possibly of the
country as a whole, since McVitie’s alone bakes more than a billion of them
a year. The Jaffa is, of course, a cake and not a biscuit, as every VAT
expert knows, because a biscuit turns limp when stale, whereas a cake
hardens. MPs like biscuits too, of course, but when confronted with a choice
of Jaffas and digestives, they are 12 times more likely to choose the cake.
Small children, and possibly some adults, like to eat the sponge and
chocolate first, before sucking the shimmering orange disc. But dunking a
Jaffa remains the ultimate test of hand-eye coordination: immerse it a
microsecond too long and the whole thing vanishes.
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